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Free Content From Our RFP Consultants
The Bid Lab is dedicated to empowering you through all aspects of the bidding process by providing comprehensive educational content pieces to answer your most pressing questions.

What is an RFP?

A Request for Proposal, or RFP, is by far the most common way for the government – and some private companies – to acquire goods and services. When an organization needs a product or service, they may write up and publish an RFP, and ask for qualified vendors to apply in a specified way. Simply put, it’s a document that lays out an organization’s needs and asks for solutions from applicants, who are applying to win the right to complete the project.

Public vs. Private RFPs: What’s the Difference?

Bidding on government and private sector RFPs can be very different experiences for you and your business. Generally speaking, this is largely due to the varying objectives and regulatory requirements of public organizations versus those of private companies. While profit is usually the sole motivation of a private business, public entities have myriad factors to consider.  

How to Determine Which RFP Is For Your Digital Marketing Agency

With so much competition in the marketplace, it is absolutely vital, that agencies spend the proper amount of time and effort customizing their proposals. As AdAge puts it, “RFPs are not simple, cookie-cutter documents where agencies need only fill in the blanks with stock answers they’ve developed over time for the purpose of responding to RFPs.” While many individual queries in an RFP may be similar (if not identical), responses need to be as distinct and specific as possible, tailoring their responses to each individual request.