The Cliff House Restaurant RFP

The National Park Service, Golden Gate National Recreation Area is seeking an individual, organization or team with restaurant management expertise to join the community of park-based partners as the lessee and operator of the Lands End Restaurant Properties. The properties were previously operated as the historic Cliff House and Lookout Café situated in the northwesternmost corner of San Francisco.

A Brief History of the Cliff House

In 1863, after the Gold Rush and during the San Francisco boom, real estate developers constructed the Cliff House as a resort for the wealthy. By 1881, it evolved into a wholesome, family-friendly venue. Yet on Christmas Day in 1894, a fire would destroy almost the entirety of the wood-frame house.

The owner, Adolph Sutro, rebuilt the Cliff House within a year of the fire. The new Cliff House was a grand castle-like structure that saw parties, dining, galleries and more. It survived the earthquake of 1906, but a year later it was again destroyed by a fire.

The Cliff House was once again rebuilt and opened to the public in 1909. This time, with fireproof, steel-reinforced concrete. Surviving two (2) World Wars and the Great Depression, the Cliff House still stands today and the public is expected to be invited to dine there again later this year.

Learn more about this interesting and exciting history by visiting the National Park Service: Cliff House History.

The RFP Opportunity

The Request for Proposal (RFP) offers a competitive leasing opportunity for the Lands End Restaurant Properties providing food and beverage, minor retail sales and related services within Golden Gate Recreation Area.

The building complex previously known as the Cliff House includes:

  • One fine dining restaurant
  • A full-service bar
  • A family casual restaurant
  • A banquet facility
  • A gift shop

The Café at the Lands End Lookout Visitor Center includes:

  • A LEED Platinum multi-award winning building
  • Stunning ocean views

Finally, the lease agreement includes parking lot areas and public amenities including restrooms and viewing areas. It’s important to note that the RFP contains information regarding the revenues of each property from 2017 through 2020. Additionally, it offers lessee information regarding fixed and variable costs (including rental fees) associated with the terms of the lease.

View the complete RFP at National Park Service: Lands End Restaurant Properties Lease.

Submission Information

Respondents must notify the National Park Service of their Intent to Submit a proposal via email no later than Wednesday, April 20, 2022 at 4 PM PDT.

All proposals must be submitted electronically by Tuesday, May 17, 2022 at 4 PM PDT.

Interested in Responding to This RFP?

Finally, if your firm would like to join the community of park-based partners, we can help! Our team of experts will guide you through the entire response process. Whether you’re in need of a qualification assessment, writing and formatting, or the whole gamut, we assist with proposals of all kinds, lengths, scopes and formats. You can depend on us to ensure your submission is on time, on point and on the shortlist. Not only that, we’ll implement our tried-and-true methods to organize your data, processes and people. So contact us today and schedule a free consultation. You can also call us at 1-844-4BIDLAB or email us at to find out how we can help you win this RFP!

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