What is an RFP?

A Request for Proposal, or RFP, is by far the most common way for the government – and some private companies – to acquire goods and services. When an organization needs a product or service, they may write up and publish an RFP, and ask for qualified vendors to apply in a specified way. Simply put, it’s a document that lays out an organization’s needs and asks for solutions from applicants, who are applying to win the right to complete the project.

How to Determine Which Proposal is The Right Fit For Your Digital Marketing Agency

With so much competition in the marketplace, it is absolutely vital, that agencies spend the proper amount of time and effort customizing their proposals. As AdAge puts it, “RFPs are not simple, cookie-cutter documents where agencies need only fill in the blanks with stock answers they've developed over time for the purpose of responding to RFPs.” While many individual queries in an RFP may be similar (if not identical), responses need to be as distinct and specific as possible, tailoring their responses to each individual request.