Zoo Marketing Campaign RFP

marketing campaign RFP image of a leopard in a cage

Dane County, Wisconsin has released a marketing agency RFP for interested bidders to create a Zoo marketing campaign for the Henry Vilas Zoo (HVZ).

From there, this bid’s initial scope of work will be followed by up to five years total of on call services as requested. These tasks will cover advertising, marketing, website development, and more.

More specifically, the Henry Vilas Zoo seeks continual development of an established, distinctive brand that will resonate with its target audiences. Specifically, the Zoo’s target audiences will be visitors, residents, stakeholders, donors and the community.

For example, the types of responsibilities in the initial campaign include:

  • Agency Services/Strategic Plan
  • Campaign Theme/Wordmark
  • Case for Support/Value Proposition
  • Pledge/Giving Levels
  • Membership Email Template
  • Membership Social Media Graphics/Messaging
  • Annual Giving Email Message/Template
  • Giving Letter
  • Annual Giving Social Media Graphics/Content
  • Campaign Website/Donation Landing Page
  • Capital Campaign Email Message
  • Social Media Graphics/Messaging
  • Capital Campaign Digital Online Ads
  • Campaign Videos

Submission Timeline for this Marketing Agency RFP Opportunity

Are you interested in this featured bid? If so, you are invited to submit your proposal as soon as possible. Proposals must be received in the Purchasing – Bid Dropbox located on the www.danepurchasing.com website. And the deadline for submitted proposals is May 20th.

Furthermore, all proposals must be saved in PDF format unless otherwise specified within the RFP document. Additionally, the file name shall include the RFP#, and name of business submitting the proposal.

Finally, for a complete Scope of Work and other details about this opportunity, interested agencies can visit https://www.danepurchasing.com/bids.


If you are a marketing agency interested in winning this great opportunity, please contact the Bid Lab for support today!

You can click here, or email us at respond@thebidlab.com to get in touch with us right away. Also, you can check out other featured bids like this one our website.

And if your company wants to release an RFP of its own, The Bid Lab is standing by. We will help you ensure you’re sourcing the right vendors. Find out more about Bid Builder here.