The Wekiva Springshed, in Orange County, Florida, is seeking a qualified agency to build a marketing campaign that will effect behavior change of residents, businesses and visitors within the Wekiva Springshed. The Wekiva Springshed is a geographic area in Central Florida that includes 138 lakes and five rivers bordered by several large springs. Due to pollution identified by water sampling in the area, the goal of the marketing campaign is to engage citizens and spur them into action as partners in preventing pollution from entering the springs, lakes and rivers within the Wekiva Springshed. The campaign must also include branding and education to raise environmental awareness and inspire a culture of environmental stewardship.
The winning campaign should promote at least the following media types: print educational materials, websites, social media postings, phone applications, radio/television Public Service Announcements (PSAs), signage, billboards, and public presentations and educational meetings. The ideal candidate will be able to provide methods, metrics, materials and partners necessary for implementing a successful campaign that results in human behavior change within the basin area.
There is a pre-proposal conference on April 16, 2019 at 10:00 AM and bids are due back to the Orange County Environmental Protection Division by May 7, 2019 at 2:00 PM. The Bid Lab’s Bid Manager can help you craft a winning proposal- call us today at 1-844-4BIDLAB or email firstname.lastname@example.org!