State of Texas Lottery Advertising RFP

The Texas Lottery Commission has issued an RFP to obtain proposals from qualified vendors to provide advertising media services for the Texas Lottery with the objective of responsibly communicating information to all adult (ages 18+) Texans. Primarily, this advertising RFP intends to promote the Texas Lottery® games and enhance awareness of the mission of the Texas Lottery. Chiefly, it is to generate revenue for the State’s designated beneficiaries including Texas public education and veterans.

Project Scope

The Texas Lottery commits to generating revenue for the State of Texas through the responsible management and sale of entertaining lottery products. Concurrently, the Texas Lottery will incorporate the highest standard of security, integrity and responsible gaming principles, set and achieve challenging goals, provide quality customer service and utilize a TEAM approach.

Proposers must demonstrate an understanding of Texas as a minority-majority state as well as the ability to effectively reach and speak to all adult (ages 18+) Texans. The successful proposer must be able to perform the functions of an advertising media planning and buying agency, including, but not limited to, planning, buying, and stewardship of broadcast, newspaper, digital, social, out-of-home media, and sponsorship activations.  

Charitable Bingo Mission – Additionally, proposers must provide authorized organizations the opportunity to raise funds for their charitable purposes by conducting bingo. Correspondingly, they must determine that all charitable bingo funds are used for a lawful purpose. Equally, they must promote and maintain the integrity of the charitable bingo industry throughout Texas.

Evaluation Criteria

At a minimum, the factors to be considered by the evaluation committee in evaluating proposals shall include:

  • The proposer’s price to provide the goods or services
  • The probable quality of the offered goods or services
  • The likelihood of the proposal to produce the desired outcome for the agency
  • The financial status of the proposer

View the full RFP by visiting the Texas State Procurement site.

Submission Information

Please submit proposals to the following address:

Roxanne Koltermann CTCD, CTCM
Contracts Management and Procurement
George H.W. Bush State Office Building
Texas Lottery Commission
1801 N. Congress Avenue
Austin, TX 78701

The submission deadline is November 1, 2022 at 4:00 p.m. Central Time.

Interested in Responding to this RFP?

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