Digital Culture Group
- Client: Digital Culture Group
- Service: Bid Manager
- Industry: Marketing
- Location: Atlanta, Georgia
Company Bio: Digital Culture Group (website) is an award-winning, audience-first ad tech company that decodes live behavior to drive measurable outcomes across the full media journey. They use their digital roots to innovate and deliver culture-first, data-driven expertise and insights using predictive analytics, machine learning, and an award-winning measurement platform. Their comprehensive suite of services includes omnichannel media activations, creative production, and measurement analytics.
“Sometimes teams just gel well together. That was how we knew we’d found the right partner. The team of RFP experts at The Bid Lab continued checking on us throughout the process. They are a joy to work with, and I look forward to seeing what else we build together. “
-Crystal Foote, Founder, Digital Culture Group
Digital Culture Group Overview
- Developed, drafted, designed, and submitted two competitive bid proposals with new materials and content
- Provided contract clause analysis and logistical support for projects that lacked definitive or critical information about the submission process
- Worked directly with subcontractors to gather information for responses
The Challenge
Ad tech company Digital Culture Group needed to translate its proprietary technology and innovative digital marketing infrastructure into compliant, compelling, and strategically aligned proposal responses. They use their digital marketing infrastructure to power the next generation of future-oriented advertising and marketing campaigns, enabling them to deliver innovative and effective digital campaigns that authentically engage diverse audiences and drive tangible business results.
When a pair of proposal opportunities appeared on their radar, they knew they wanted to respond. These opportunities included a potential contract for a comprehensive marketing program to enhance brand visibility and digital outreach efforts, as well as an opportunity to collaborate with a major sporting event on a global stage.
Both bids required detailed, technical approaches and responses to address specific requirements; one bid needed an analysis of the contract clauses, while the other required detailed design elements and enhancements.
These are core Bid Manager services, so The Bid Lab was more than happy to step in!
The Solution
The Bid Lab, working alongside the Digital Culture Group, integrated our expertise to provide compliance checks and reviews as well as narrative polish. We focused on shaping Digital Culture Group’s creative and operational approach into a polished, high-impact narrative.
As this first bid was intended for the executive producer of a prominent festival, The Bid Lab provided substantial design enhancements to create a visually striking proposal. Enhancements included a custom organizational chart and graphics featuring logos of previous clients. We also drafted comprehensive biographies for all key personnel and coordinated closely with their subcontractor. Within three weeks, the client returned for more assistance with a second bid!
The second federal bid needed expert insight. Our team provided crucial assistance in clarifying and completing the required contract clauses as part of the bid response. The resulting proposals featured highly specific and localized visions for carrying out the opportunities outlined in the solicitations.
“Great things in business are never created by a single individual. The Bid Lab supported us as we developed substantial responses that we could be proud of. ”
-Crystal Foote, Founder, Digital Culture Group
The Results of the Engagement
The Bid Lab deployed a responsive team of dedicated RFP experts to work alongside the Digital Culture Group. Together, both teams worked to ensure the proposal was technically sound, persuasive, and submission-ready.
By combining Digital Culture Group’s industry-leading advertising and award-winning AI platform capabilities with The Bid Lab’s expertise in proposal management, we successfully drafted and submitted two complete proposal response packages for two distinctly competitive solicitations. Both projects were completed in a total of just two weeks each.
Now, the Digital Culture Group has plenty of glossy material to use when they decide to tackle another bid. As for The Bid Lab? Our team loved collaborating with Digital Culture Group and learning about their services. We’re happy to say they finished their projects on time and under budget.
Should they require further assistance, we’d be delighted to help them again.
Need a Collaborative Team Like Digital Culture Group? The Bid Lab Can Help!
The Bid Lab knows that government contracts often require more than just a proposal. Just as we did for Digital Culture Group, we can help you analyze, design, and submit your responses to digital marketing opportunities. We’ll draft key staff biographies, create organizational charts, and ensure your response package is submitted on time. So, when you’re ready, reach out! Contact The Bid Lab for a free consultation today! You can also give us a call at 1-844-4BIDLAB or email respond@thebidlab.com.
