Brooksource
- Client: Brooksource
- Service: Bid Manager
- Industry: Staff Augmentation
- Location: Indianapolis, Indiana
Company Bio: Brooksource (link) is a top consulting and professional services provider specializing in IT and Engineering solutions for Fortune 500 companies and the public sector. They utilize a national network of over 25,000 consultants, local and national delivery engines, and strategic partnerships with industry-leading technology providers to support their customers’ high-impact initiatives. As a complement to their core professional service offerings, Brooksource’s workforce development program, Elevate, focuses on providing customized learning pathways and full-time consulting opportunities to individuals from diverse and underserved populations. Elevate’s success over the last 20 years has been predicated on the program’s ability to upskill talent in niche technical domains and assist enterprise organizations looking to build more sustainable workforces for the future.
“I just wanted to say how thankful I am to have been able to work with you all this year. Our bids can be extremely complicated and the requirements are often complex, and The Bid Lab simplified it so much. They are knowledgeable, but even more than that, great under pressure. When government portals go down, they are there to make sure your bid is submitted on time no matter what. Our results speak for themselves, but the actual process and implementation that may not be obvious is just what makes working with The Bid Lab an enjoyable experience. The ROI is there, and working with a team like this makes all the difference.“
– Taylor Everett, Director of Government Services, Brooksource
Brooksource Overview
- Collaborated with SMEs and stakeholders to understand the unique services Brooksource had to offer.
- Created and wrote collateral to utilize across multiple RFP submissions. By utilizing our proprietary processes, we were able to gain 50%+ efficiency from the first bid to the subsequent bids.
- Managed the entire process for all three bids, including research, content creation, editing, design, and submission. The Bid Lab managed these lengthy and technical bids to accurately highlight Brooksource’s offerings and ensure multiple wins.
Key Stats
The Challenge
Brooksource understood how vital success in the RFP process was to their business development efforts. However, internal turnover paired with a lack of bandwidth compelled them to seek out a partner who could help differentiate their bids from competitors. Brooksource partnered with The Bid Lab to help streamline their RFP process. Their goal was to expand into key Kentucky markets for their burgeoning workforce transformation and professional services. This was part of a strategic effort to extend their presence into the state for one of their emerging verticals: experience-driven staffing in the public sector.
Brooksource turned to the bidding experts at The Bid Lab for help with three separate bidding projects. With a turnaround time of as little as 10 days, they needed quick content creation and bid management to highlight their accomplishments and make them stand out.
The Solution
The Bid Lab worked with the Brooksource team to submit three bids to help them spread into new markets. Turnaround time was tight. However, The Bid Lab was still able to create efficiencies by utilizing cascading content from one project to the next. The experts at The Bid Lab met with subject matter experts (SMEs) at Brooksource to hone in on the specifics that differentiated them from their competitors. We then utilized this content, combined with enhanced design, to create award-winning bids for Brooksource.
For one specific opportunity, Brooksource provided specialty knowledge and expertise through a previously placed specialist who provided institutional knowledge. The Bid Lab spotlighted and detailed this advantage through an in-depth interview with the SME. That content was then added to a content database for Brooksource to use in all future RFPs.
Additionally, the bid required the use of two separate RFP submissions for one opportunity. The Bid Lab was able to draw from the great wealth of previous content supplied by Brooksource. The Bid Lab presented this information to show how each different service not only supported but also complemented the others. We used our deep understanding of their offerings to create content that showcased Brooksource as an all-in-one solution provider.
The Results of the Engagement
With The Bid Lab’s help, Brooksource submitted three bids. Brooksource won two of those three bids! In addition, Brooksource now has a readily available supply of content exemplifying who they are and what they do. Thanks to The Bid Lab, Brooksource can now use their library of new content and designs to create new bids as they continue to scale their business through RFPs.
Want to Win Like Brooksource? Work With The Bid Lab!
From meeting with stakeholders and creating content to innovative designs and final submissions, The Bid Lab is here to help you grow your business through RFPs. When you are ready to expand your business through winning bids, contact us at 1-844-4BIDLAB or email respond@thebidlab.com.
