RFP Graphics: Using Imagery to Elevate Proposals

We all feel it: we live in an era of information overload. Whether caused by the incessant scrolling of social media or the instant availability of AI-generated content, we process more data now than ever. As a result, it can be challenging to convey complex information while maintaining the attention of audiences that are growing increasingly busy and data-saturated, as our collective attention spans decrease. Studies show that while we remember just 10%-20% of what we hear and read, humans recall approximately 80% of what we see (source: openasset.com). The picture is clear (see what I did there?): RFP graphics are key to ensuring overstimulated reviewers engage with your proposal. In this article, we’ll discuss how to engage your inner RFP design expert to help you gain a competitive edge.

Benefits of Graphics in Proposals

RFP graphics can help turn blocks of complex text into digestible information that is easier for reviewers to understand and respond to successfully. Humans are more adept at processing visual information than text. In the world of proposals, clarity and engagement go hand in hand. Even the strongest offering can fall flat if a reviewer is faced with dense text and no visual breathing room. That’s where graphics step in—they don’t just decorate, they communicate. A single image can tell your story faster than a page of copy, helping evaluators instantly understand your value. From illustrating workflows to spotlighting results, visuals transform your RFP from a document into an experience. Incorporating the right design elements into your RFP can carry many benefits, including:

• Presenting metrics, ideas and testimonials in formats that are easy to read and remember
• Illustrating workflows, processes and timelines clearly
• Highlighting key information
• Increasing the RFP’s persuasive impact by guiding the reader 
• Conveying brand identity

Types of RFP Graphics to Use

When used thoughtfully, visuals can transform even the most technical proposal into a clear, compelling story. A well-designed graphic helps guide reviewers through complex ideas, spotlighting your strengths and differentiators with precision and polish. Beyond making your RFP more engaging, graphics demonstrate attention to detail, strategic thinking, and an understanding of how people absorb information. They help evaluators connect the dots—seeing not just what you offer, but why it matters. The result? A proposal that feels intuitive, professional, and memorable from the very first glance. There are numerous types of RFP graphics that can be used to bolster readability and engagement. 

• Compliance matrixes are helpful when displaying detailed compliance information.
• Flow charts are a great way to display processes and project timelines.
• Graphs, charts and tables can be used to illustrate data such as metrics and concepts.
• Tools such as team photos, images of product samples, or pictorial testimonials can be used for branding corporate culture.

Tips for Using RFP Graphics

So what are some rules of thumb for ensuring your RFP graphics add value?

• People generally read from left to right, top to bottom, and take in imagery in a clockwise fashion (source: openasset.com). Use this to your advantage when architecting the reader’s flow.
• One graphic per page or every other page is recommended. Keep your RFP clean by ensuring your graphic adds value and using white space to ensure your images don’t clutter the document.
• Add dynamic captions that explain the graphic.
• Follow formatting and brand requirements when using graphics.
• High image quality is a must.
  • Never copy and paste graphics. Use the Insert Image function instead. This will preserve image resolution and prevent file size issues related to the graphic.
• Make sure your images look just as professional in print as they do on screen.
• Don’t forget to edit your RFP graphics!
• Remember: a quality graphic shouldn’t need a paragraph of text to explain it.

Wondering what resources exist for RFP graphics? There are many tools available, many of which are free. Regardless of which resource(s) you use, you’ll want to ensure they offer graphics that are appropriate for your business. For example, a law firm may not want to align with a platform that offers overly cartoonish imagery. Ease of use is also an important consideration, as is the cost (should you choose to opt for a paid option). Lastly, ensure the export options align with business needs, as organizations have different file requirements (e.g., PDF vs. PNG), and a platform that doesn’t allow you to remove watermarks may not be suitable. Here are some free options to try out:

• Adobe Express
• Canva
• Lucidchart
• Piktochart
• Venngage
• Visme

Create Picture-Perfect Proposals with The Bid Lab

Presenting visually impressive RFPs is essential to standing out and attracting high-quality responses. In today’s competitive landscape, dynamic imagery does more than make your proposal look good—it helps tell your story with clarity, confidence, and personality. The Bid Lab’s creative design team transforms standard submissions into standout experiences that capture attention and communicate value at a glance. Whether you’re showcasing metrics, illustrating timelines, or defining your brand’s identity, we’ll ensure your visuals work as hard as your words. The Bid Lab’s dynamic design team is ready to elevate your requests with engaging RFP graphics that will artfully convey your brand’s culture and needs. Contact our team for a free consultation by calling 1-844-4BIDLAB or emailing respond@thebidlab.com.