How to Determine Which RFP Is for Your Digital Marketing Agency
With so much competition in the marketplace, it is absolutely vital, that agencies spend the proper amount of time and effort customizing their proposals. As AdAge puts it, “RFPs are not simple, cookie-cutter documents where agencies need only fill in the blanks with stock answers they’ve developed over time for the purpose of responding to RFPs.” While many individual queries in an RFP may be similar (if not identical), responses need to be as distinct and specific as possible, tailoring their responses to each individual request.
