Advanced Testing in Clinical Genetics (ATCG) Laboratory

Advanced Testing in Clinical Genetics (ATCG) Laboratory

Service: Bid Manager 

Industry: Healthcare

Headquarters: Irvine, California

Company Bio: Advanced Testing in Clinical Genetics (ATCG) Laboratory’s mission is to deliver actionable results to healthcare providers and their patients. The company utilizes the latest in next-generation sequencing and bioinformatics to deliver the highest quality results. 

They offer comprehensive carrier screening, hereditary cardiovascular genomics, cancer genomics, pharmacogenomics and COVID-19 services, all of which provide the most clinically relevant analysis on the market.

ATCG holds compliance and lab safety to the highest standard in order to produce accurate qualitative and quantitative analyses in the shortest span of time, without compromising quality. The service offerings are medically actionable and clinically relevant. When paired with clinical expertise, they believe their services can be an important assessment tool to help clinicians improve patient outcomes.

“Our experience working with The Bid Lab has been first class. From finding relevant projects to final submission, The Bid Lab delivers everything they advertise and more! Their communication skills and ability to transform highly specialized terminology into an organized proposal is unmatched. We HIGHLY recommend their services.”

Jay Beatty

Chief Operating Officer


  • With increased demand for COVID Testing, ATCG faced an influx of competitors.
  • ATCG wanted to expand their business, but faced challenges to stand out when many competitors offered cheap pricing without the holistic services and technology ATCG offers.
  • Even though larger competitors had name recognition, ATCG had greater technological solutions and needed TBL’s help in order to better position themselves. 
  • ATCG contacted TBL for their expertise, especially with competing for longer-term statewide contracts and public entities.

The Challenge

ATCG had a passion for delivering actionable results to patients, and its reputation was leading to organic regional growth. With the global pandemic, the demand for more lab testing increased. However, when ATCG attempted to enter into the statewide contract market, they noticed that the name-brand labs were consistently winning these bids by offering low prices for outdated solutions.

It’s often difficult to communicate the importance of efficient strategies and updated technologies to entities that are facing medical emergencies and simply want an economical solution, fast! ATCG wanted to find a way to communicate that their labs weren’t just the most sophisticated, but were also the most efficient.

Furthermore, the increase in testing demand also led to an increase in new labs, which led to an increase in submissions for long-term contracts. The team at ATCG needed an outside expert’s opinion on how to stand out amongst a crowd that included some heavy hitters. They contacted The Bid Lab due to our experience, especially within the medical testing industry, for a thorough review of their RFP process.

The Solution

The Bid Lab was intimately familiar with the medical testing industry and knew exactly what ATCG was up against. We ran all of their content past our editing and design teams to identify areas for improvement and enhanced the content to make it reusable for future bids. We stressed the benefits of ATCG’s strategies both in copy and in graphics and illustrated the competitive differences between them and the big-box labs.

Our project manager combed through the RFP requirements to make sure that ATCG met all qualifications and was able to quickly turn around a first draft. Since ATCG provided TBL with content from previous bids, we began fine-tuning their information and assessing the RFP’s proposal guidelines to get to the final product. 

In less than 10 days, The Bid Lab had created a proposal that was approved by the client and sent off to the first procurement entity. Shortly thereafter, ATCG Lab’s team was excited to learn that they had won that initial bid and secured a state-level contract by partnering with TBL!

The Results of the Engagement

In total, The Bid Lab worked for just 20 hours with ATCG to win their first state-level bid! With The Bid Lab’s help, they quickly accomplished their goal of expanding their business and dipping into the state-wide and long-term contracting market. Moreover, they succeeded in knocking out a long-time incumbent from winning a highly competitive RFP.

Importantly, ATCG now has a catalog of content that can be easily customized for their next bid response. This saves them time and money, further providing them a return on investment on their work with The Bid Lab. They have also successfully positioned themselves to bid on, and win, additional RFPs on both the state and local level.

Interested in Working Together?

Breaking through in any market can be tough. But at The Bid Lab we’re here to help your business get noticed! Need to stand out in a crowd? Unsure how to effectively communicate your talents? No worries. Our team of RFP experts has the knowledge and experience to help you craft the perfect bid. Reach out for a free consultation to see how we can help grow your business. Or just give us a call at 1-844-4BIDLAB or email to learn more.

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