To set your company apart from its competition, you need to tell a unique story. Sharing the “why” of your business helps bring humanity to your brand and it’s something that will resonate with your clients. This storytelling is critical, but sometimes your chosen narrative just isn’t working.
An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is especially vital when you’re interviewing someone for a leadership position. You want to determine that person’s management skills and as well as their readiness to take on an important role with the company.
Managing finances is a critical aspect of running a company. You need to keep track of expenses and cash flow on a regular basis in order to make sure you’re making the right business decisions.While financial tracking can seem like a daunting task, finding an effective system can make things easier. To help highlight some approaches that work, members of Forbes Business Council share their preferred methods for financial tracking for their companies.
When implementing a marketing campaign, you’ll need to monitor its efficacy. It can be difficult to know when it’s time to stop a campaign early, and even more difficult to pull the plug when you’ve poured lots of time and resources into it. But if your current strategy isn’t working, regrouping and trying a new approach will be better for you in the long term.
After the excitement of the start of the season fades away, winter can feel near endless. Even if you don’t live somewhere with snow and below-freezing temperatures, the colder winter months can often lead to a decrease in morale. Making the extra effort to keep everyone’s spirits up in the winter can have profound effects on your team’s productivity and overall satisfaction.
If a business hopes to turn a profit and grow financially, it must keep a close eye on its cash flow each month. Properly tracking income against your current purchases and regularly updating your reports is crucial for understanding your business’s financial health.
There are countless ways to advertise your business to a wide audience, from online ads to email newsletters. However, when you’re marketing to local consumers, you have an opportunity to truly personalize your campaign and touch on the things that are important to your community.
Whether you’re looking to hire, gain new clients or just meet like-minded business leaders, social media is a highly effective way to find new connections. While it can seem intimidating or impersonal to reach out online, social media often gives you access to rich, relevant information about a person’s professional background that can help you forge a strong relationship.
Businesses tend to operate better when the people on the team have strong bonds with each other. As a manager, it’s your responsibility to empower your team members to connect with each other and forge relationships that encourage smooth and successful collaboration in the workplace.
As our company handles time-sensitive bid responses for clients, we are extremely deadline-driven as late bids are disqualified. We have never missed a deadline because we plan our work when we receive it, put each deliverable in writing and share it with the entire team. This transparency and accountability for deadlines prevent stress since everyone is on the same page from the get-go!
