The cover letter or letter of transmittal that opens your RFP response is your first introduction to your potential new client, so it’s essential to put your best foot forward. Again, no two (2) RFPs are alike, so each proposal cover letter should have its own individual flavor. However, our experience shows that there’s still a general recipe you can follow when drafting your cover letter. To that end, a cover letter that follows these guidelines, but that can also be customized by project, is a key component of your response template.
Expert tip: Close out your proposal cover letter with an invitation to “reach out” with questions or for more information. Whether that’s to you or to another individual at your company, this gives you an opportunity to provide more personalized contact information than what’s typically listed for the Project Manager later in the proposal. Offering your potential client direct access to your company’s leadership will help you make a great first impression.
With thousands of hours of combined experience, The Bid Lab’s team of expert Bid Managers can help your team create a proposal response template that can serve as your bid blueprint for future projects. Or, are you looking to respond to a specific bid? Our RFP consultants assist with proposals of all kinds, lengths, scopes and formats. So, contact us to set up a free consultation. You can also call us at 1-844-4BIDLAB or email us at email@example.com to discuss how a well-constructed RFP response template can help design your company’s growth!
Positivity. Anyone can do the job. Only we do the job with the right attitude, even when deadlines are tight.
Flexibility. Every firm has its own way of doing things. Our RFP writers will work around your people, processes, and schedules.
Reliability. Our team has never missed a deadline, and we don’t plan on starting anytime soon.
Quality. Our 4-eye review process ensures that even the smallest of errors are caught before work is submitted.
Transparency. Have any questions during the process? Call us and we will share the status of your bid at any time.
We are absolutely committed to our clients, and strive to serve as an extension of their teams. We are more than consultants, we are partners. But, don’t just take our word for it. See what our clients have to say below!
”The initial bid — which we won — is the gift that keeps on giving! The content is reusable, and the team knows our account, so our bidding process has become more efficient and effective than we could have imagined. Thank you!”
– Pension Technology Group, Boston, MA
”I have spent many hours working on RFPs with little reward before we approached The Bid Lab. Ever since The Bid Lab has taken over the detail-oriented work that is involved with our RFP responses, I can focus on my clients — all while improving our win rate for new business! It is a pleasure and joy working on these bids. We will continue using their services for years to come.”
– Napoli Shkolnik, New York, NY
“Working on RFPs can be stressful, overwhelming and time-consuming but I never felt alone or lost because The Bid Lab was there every step of the way. And, with a 30x return on investment, I will definitely keep expanding my relationship with The Bid Lab!”
– Jump Ahead Pediatrics, Jersey City, NJ